In an exclusive interview with Obesity Campaign UK, fitness consultant Jamie Norton advises how to get rid of obesity and lose weight.

Fitness Consultant Jamie Norton
Height 5’11 ½”,
Weight 75kg,
BMI 22
(Q)Please tell us about your background and how did you get started into health and fitness industry?
I started as a casual lifeguard at our local facility then took my exercise to music qualification to instruct classes. I have gained additional qualifications as a Level 3 Advanced Personal Trainer, Exercise Referral Instructor and CYQ Assessor and the rest is history. I have worked most roles both in Public and Private facilities and now with an employee led organisation in my current position.
(Q)How do you keep yourself healthy and fit?
I instruct 4 regular classes a week but also have my own exercise routine which is generally another 2 – 3 sessions a week for approx 45 minutes each time.
(Q)Please tell us about your normal diet. How do you eat to stay in shape? (Ex. Generally what you eat in Breakfast, Lunch, Dinner, etc.)
My food intake is something I have worked on for a number of years.
Breakfast is the most important meal and mine consists of a small glass of fruit juice, bowl of (wholemeal) cereal with skimmed milk during the week or scrambled egg with smoked salmon on the weekend.
Lunch is either chicken or turkey sandwiches (wholemeal bread) a packet of baked crisps, apple, banana and Alpen light bars. Other days are a salad with cold meat.
In the evening, oven cooked tuna fish or chicken with salad. I try to drink two litres of water a day for general hydration and more when exercising.
(Q)How do you motivate yourself to get/stay in shape?
I have a sweet tooth so I enjoy my indulgences but also my workouts are hard and intense, plus my partner is also a motivator who also enjoys exercise so we motivate each other.
(Q)What according to you are the three most important tips for losing weight?
- Don’t skip meals, especially breakfast
- Incorporate weights/resistance training into your programme not just CV.
- Don’t over do it, listen to your body, but don’t under do it either.
(Q)What are the biggest mistakes people make when trying to lose weight?
Wanting the quick fix or “dieting”, sensible eating and physical exertion can make the difference and being obsessive about stepping on the scales to see how much ‘weight was lost in the past 2 hours’.
(Q)Message or advise for our Obesity Campaign readers who wants to lose weight in a healthy way.
Start with a food diary (for seven days), we can think we are eating/drinking too much or too little, only when you see it written down you can begin to
manage your intake. Eating five a day fruit and veg does not have to be time consuming or expensive. Make a home made lunch to take to work, it puts you in control and can save you money.
Oven cook your food and use lemon juice etc. for taste, reduce the use of oils/creams for dressing and taste, use fresh or dried herbs instead. Reduce intake of sugary drinks but don’t substitute for ‘Diet’, artificial sweeteners are just that, artificial, these can slow down circulation. Look out for Sugar content in all foods, if it tastes too good this is possibly why.
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